Achieve a White Instagram Theme: The Ideal Clean Feed

text reads maintaining a clean white instagram feed for beginners
text reads creating a cohesive white and bright instagram feed

There is nothing more beautiful on Instagram than a clean and cohesive feed.

There’s a reason that a white Instagram theme is still one of the most popular Instagram themes around!

While individual photos can be gorgeous on their own, creating a feed that flows nicely is what separates the most successful Instagrammers from the rest.

Most of (if not all of) my favourite accounts have just a few things in common and by applying what I’ve learned from these experts, I’ve managed to improve my own following tenfold and can’t wait to share these tips with you!

Achieve a White Instagram Theme: The Ideal Clean Feed

So, let’s dive right in and get your account looking gorgeous right now with Instagram feed ideas to help you grow your following this year.

text reads white instagram theme: achieve a perfect clean feed

(1) Take All of Your Photos Around the Same Time of Day

This can definitely be a challenge, especially for us moms!

Nap times, teething, and all sorts of other obstacles can make for exhausting days and leave you seriously lacking motivation sometimes.

But on the good days, try and shoot from around 11am-4pm for the most consistent lighting.

Open up those curtains and roll up those blinds to let it all in! There is nothing like natural light and no amount of exposure can make up for the beauty of real daylight.

If the weather is friendly, get outside and go to the park or use that white garage door to your advantage 😉 a great background can make all of the difference for a beautiful white Instagram feed!

Also keep in mind that sometimes your favourite shots are taken in the least favourable lighting and location.

Save these special photos for Instagram stories!

In my own experience, I’ve found that Instagram stories can be a great way to promote your account – adding old stories to your Instagram Highlights is also perfect for showing potential new followers what you’re all about in addition to keeping your followers entertained while you are on a hiatus.

For additional success with those less than ideal photos on Instagram Stories, be sure to create custom Instagram Highlight Covers as part of your IG branding strategy – one of the key elements of top performing Instagram feed themes is branding. 

Plus, tag your location (or the “big city” in your region if you’re at home – for me, this is Vancouver, BC) and use relevant hashtags to get your stories seen by more users.

(2) Edit All of Your Photos the Same Way

This one is huge and something I have only recently come to see the enormous value of!

I improved my Instagram game dramatically when I started photo editing and today, I exclusively use Lightroom to enhance my photos.

Above is an example of my editing style – I like to keep images natural while enhancing whites and making bright colours pop. My Instagram feed has a white aesthetic and editing for similar colours keeps things looking consistent.

Since this was a sponsored post for Cascade, it was also incredibly important to make sure the product stood out in my photo while retaining its actual appearance.

I brighten all of my photos and decrease both the highlights and shadows to enhance people and objects for my white Instagram theme.

Then, I’ll do selective editing to maintain natural skin tones while decreasing the saturation of whites, blacks, and greys – in the photo above, you can see my kitchen, and outfit were both impacted by this colour edit.

Want access to five free custom Lightroom Presets? Signup for the newsletter and be one of the first to receive them when they drop!

You’ll also receive the Pro Blogger Bundle that features pre-publishing and post-publishing checklists for your blog, the 31 day Instagram Content Planner, plus monthly and editorial calendars! The perfect planning tools to launch your social media and/or blogging careers.

(3) Use the Preview App

This is one of my favourite Instagram companion apps!

The Preview app allows you to upload any potential photos that you’re thinking of posting on Instagram into the platform to see how they look with your current feed.

By simply logging into your Instagram account through the app, you’ll be able to get an overview of how your feed looks and how you should arrange future posts for the most ideal look to your feed – use this planner for Instagram feed theme ideas by arranging and rearranging your Instagram photos until you create the look you want.

For $105.99 US a year (or $10.49 monthly), you can also go Pro to unlock filter packs, detailed analytics, hashtag analytics, and a repost option.

I used Pro for a couple of months for the white filter options before I upgraded to Adobe Lightroom and created a custom preset for my white Instagram theme. 

Preview also offers a Premium plan that costs $199.99 US a year (or $19.99 monthly) and allows users to login with multiple accounts from multiple devices in addition to including a Backup and Team feature.

(4) Rotate Your Photo Type

Have a Content Plan! Stick to four or five photo types and rotate between them.

For example, (1) Kids, (2) Flatlay, (3) Mom and Babes, (4) Home Decor.

Sticking to a theme and certain arrangement not only helps clean up your feed though, it can also actually help you plan and create engaging high quality content.

Since I’ve established an order for my Instagram posts, I’ve found myself looking for things to photograph for flatlays and home decor while my little one takes her naps! Once you’ve accumulated plenty of gorgeous material, it also makes posting regularly a breeze.

(5) Only Post Your Best Photos

Reflecting on Disney’s Bambi for wisdom, if you don’t have top quality material to post, don’t post anything at all!

There isn’t anything worse than a grainy cell phone photo to ruin a gorgeous, clean, and consistent Instagram feed!

Not only will you surprise your followers by not adhering to the high standards you’ve built for yourself, you could actually lose some in the process.

Your fan base is yours for a reason!

Be consistent and show them what they love so you can continue to engage and grow every day.

5 hand drawn black hearts as a banner

Hope these tips for achieving and maintaining a gorgeous white Instagram theme have inspired you to reach even higher and smash those Instagram goals! Which one of these Instagram theme ideas did you need most?

text reads nikki xo
Achieve a White Instagram Theme: The Ideal Clean Feed
Achieve a White Instagram Theme: The Ideal Clean Feed

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2 thoughts on “Achieve a White Instagram Theme: The Ideal Clean Feed”

  1. Thank you for these tips! I just created a new Instagram for my blog and have been struggling to find a cohesive look and with what to post in general. I love the four post rotation idea and I will definitely be checking out Lightroom cc! Thanks again!

    • You’re very welcome, Marissa 🙂 I’m so glad you enjoyed this post and the rotation idea! It can do wonders for your overall feed appearance. Lightroom is the most convenient and best all-around photo editing app for Instagram that I’ve ever used! The flexibility to edit photos on both my phone and desktop is wonderful!

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