Are you ready to turn your blog into a business?
Today, we’re going to do an overview of the Top 5 Ways To Monetize Your Blog! And at the same time, we’ll provide a further break down of each monetization strategy to explore which ones will work for you and your blog.
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Ok, ready? Let’s do this!
Top 5 Strategies For Monetizing Your Blog
1. Affiliate Marketing
If you’re a brand new blogger, you may have heard this term just a couple of times so far. Or maybe you’re still not exactly sure what it really means.
Affiliate Marketing is a type of sales where individuals (or in our case, bloggers!) promote another company’s products or services in exchange for a commission when a signup is achieved or sale is made.
Affiliate Sales are most effectively made after building a loyal following and trust from your readers. And in order to maintain that trust, you must always, always disclose that you are a member of an (or the) affiliate program(s) you are promoting in each post where you include such links to your audience.
Ideally, placing a disclaimer before your post your first affiliate link (where your reader will potentially click to make the purchase) is the way to go!
I’ve ranted about this before but I’ll do it again.
I have read many blog posts for recommendations on products all the way through and am blown away when I find a disclaimer at the bottom of the article!
After reading said article and finding this, I always reflect on the information I’ve learned with a grain of salt. Why wouldn’t the author disclose this information right away?
When a disclaimer is at the top of the post or just before the first affiliate link is introduced, it comes across as more genuine!
My ideology is that if there are other consumers like myself out there, placing your disclaimer in an obvious location near the start of your article, is an essential practice!
When promoting affiliate links, be sure to avoid approaching them as if you are a salesperson but rather, try explaining or raving about the product as you would with a friend over coffee! You’ll build much more trust with your audience and your opinion on the product you are working with will feel that much more genuine.
Only promote products and services that you love and use! And only promote products catered to your audience!
For example, my blog is a lifestyle blog that focuses mostly on blogging, social media, motherhood, and a bit of home decor (since we’re in the midst of completely renovating our house). It would make no sense for me to promote fitness equipment of protein shakes to my audience!
Stay true to yourself and true to your niche for the best results with Affiliate Marketing!
2. Sponsored Posts/Brand Partnerships
Those coming from the Instagram and Social Media world know this game very well! This is actually where I got my start too. See How To Take Amazing Photos For Instagram and How To Maintain A Bright & White Instagram Feed to get on your way to sponsored posts.
And don’t forget to check out How To Edit Photos For Instagram With Lightroom CC From Your Phone Or Mobile Device to make the jump from average Instagram user to pro!
Sponsored blog posts work the same as they do on social media.
Signup through a marketing or influencer agency, or collaborate with a brand or company in exchange for free product(s) and, if you generate enough traffic to your site, compensation for your efforts.
While the Instagram posts I’ve done in the past have paid between $40 to $250 a post (for a following of about 15,000), blogging is another story.
In my experience…
The majority of high-quality sponsored content blogging starts at about the $250 mark.
However, depending on your traffic, you may for a starting rate of around $450 for your work.
Keep in mind as well, that if you discover sponsorship opportunities through a network (I will post a link here for the ones I love using most once I’ve finished writing this article), there may be a standard flat rate for either the social media or blog post the brand is requesting.
To give you an idea…
I earned approximately $1,000 in December 2018 from Instagram sponsored posts alone!
Personally, I love to style and create beautiful images for brands I enjoy in my everyday life or am interested in however, if creating sponsored content is not something you’re interested in, that’s ok! Please also keep in mind that you can say no if a company you are not familiar with or are not interested in pitches an offer to you.
There is nothing wrong with respectfully declining!
Generating extra income for yourself or your family is a wonderful thing but maintaining your brand and authenticity is an essential part of any long-term business plan.
I was once offered a sponsorship opportunity for a colour-changing shower head light!
While earning additional income is nice, this is just not my scene and my followers would have been surprised to see this item on my blog and Instagram feed.
Put yourself in the business’ shoes too; do you really want someone who is not enthusiastic about your product to promote you? I’d rather search for someone else who is passionate about funky and unique items for DIY-ing your home!
There’s a lot of debate on this subject!
And while I don’t want to get too much into it, I can truthfully say that I’ve made a reasonable amount in my experience so far.
It’s true what they say…
You need a decent amount of traffic to generate a reasonable amount with advertising on your blog.
But I feel that if you work hard at promoting your blog and content everyday (not just on Pinterest, Facebook, or Instagram, but to real people in your community and daily life as well), the results will reflect your efforts!
Seriously, I was asked for my business card several times while at a dealership buying a vehicle the other day 🙂
People always find it interesting to learn what I do for work and I’m sure those in your community would as well! Be friendly, professional, and sell yourself as a person while you sell your business!
So, if you’re interested in applying for Google AdSense, check out How To Get Approved For Google AdSense The First Time You Apply and start earning with your blog from day one.
But please, if you are going to include advertising on your site…
Never EVER participate in Facebook click-through threads or tell others to click on your ads!
This is a dishonest practice that will ruin your reputation and get you banned from participating in such programs in the future.
4. Offer A Service
This is a really fun one and the sky’s the limit!
Some services you may have seen promoted during your time on Pinterest or while looking for “Work At Home Jobs” and/or for “Stay At Home Moms” include:
- Freelance Writing
- Brand Development
- Virtual Assistance
- Web Design/Development
- Blog and/or Social Media Management (Instagram, Pinterest, Facebook Page, Twitter, etc.!)
- Graphic/Pinterest Pin Design
Advertise your service on your blog in a category called “services” in your main menu.
Or signup through a network that connects brands and/or individuals!
I’ll post a link here describing each of these jobs and resources on where to land them once I’ve finished writing this article as well 🙂
5. Sell A Digital Product
Of all of the methods I’ve discussed, this has been my absolute favourite way to monetize my blog and social media!
After several years and semesters of studies in Molecular Biology and Biochemistry, I really began to miss being creative.
That’s actually the entire reason I started my blog and Instagram account 🙂
I wanted to use my blog as an outlet for my thoughts and as a place to showcase my creative work in photography, writing, etc.
It was amazing!
And the even more beautiful part? I can sell my work digitally with various types of licenses to anyone around the world!
I will launch my first stock photo collections and eBook in June this year, so make sure to signup for my newsletter and be one of the first to know when it drops and receive a special 60% off insider discount!
Including the ones I just mentioned, some wonderful ideas for digital products are:
- Virtual Workshops
- Stock Photos
- Logo Designs
- Infographic Designs
- Pinterest Pin Templates
- Website Themes
- Instagram Story Templates
- Instagram Story Highlight Covers
- Lightroom CC Filters
Pro Tip: If you’re an avid social media user like I am, make sure to only use your templates once you’ve launched them! This will maintain your brand image and create confidence in your audience. The key to any good promotion is of course, to promote, promote, promote! Plus be sure to always include a link to your blog in your Instagram stories!
How do I make money without a social media following like yours?
This is something I get asked a lot!
But keep in mind, we all had to start somewhere and believe it or not, not all of the same people who follow my Instagram page follow my blog.
While my Instagram profile is more catered to motherhood, daily life, and beautiful home decor, my blog focuses on becoming a girl and/or mom boss.
Now clearly, ladies or gents looking to work from home are not always the same people browsing for lovely home decor inspiration!
Please also consider that…
Building a social media following is actually very easy to do if you participate in the right promotions.
To see what I mean, check out How To Get Hundreds Of Instagram Followers Right Now to see two incredibly effective ways to grow your following ASAP and one very yucky way some Instagram influencers and brands try to trick the system (spoiler alert: it’s buying fake followers)!
Ok, so you can make money without a social media following?
Yaasss! That’s exactly what I’m saying!
Believe it or not, a social media following is a nice bonus but it’s a totally different entity.
So, let’s start making some money in 10 easy steps… ready?
Yes, tell me your ways!
- Create a cohesive brand and make sure you adhere to it cross-platform
- Have a clear niche and/or target audience from the start
- Learn from the big players in your field, making notes on the things they do exceptionally
- Become an expert in your niche and assert yourself as such wherever you promote your blog
- Create an opt-in for your email subscribers (for instance, when you signup for my newsletter you’ll receive 10 unreleased FREE stock photos beginning March 1st and 2 FREE stock photos every month after that! ;])
- Generate traffic to your blog using Pinterest, Tailwind, Instagram, and/or other social media or methods you rock at!
- Be consistent – maintain your subscribers and visitors by writing a new post once a week (ideally on the same day of the week), sending out a monthly newsletter, and/or posting on social media
- Promote products and new launches wherever you promote your blog!
- Create sponsored posts/sell your services and/or digital products
- Ask for feedback – your audience will love the fact that you are checking in to see how they are enjoying their purchases 🙂
Have you already monetized your blog? What were your favourite methods for doing so? What are your favourite affiliate networks? Let me know in the comments below!
New here? Thanks so much for stopping by! If you found this post helpful, you might also enjoy:
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- How To Edit Photos For Instagram With Lightroom CC From Your Phone
- Why Your Need A Pinterest Business Account For Your Blog
- How To Start A Blog That Makes Money From Day One
- 60 Awesome Ideas For Blog Posts Your Audience Will Actually Read
- 11 Instagram Photography Essentials You Can Get On Amazon
- Why You Need To Use Instagram TV For Your Blog
- 23 Best Place For FREE Bright & Feminine Stock Photos (find the images featured here!)
- The 5 Golden Rules Of Blogging