Explode Your Blog with Tailwind for Pinterest: 2020 Guide

text reads how to explode your blog with tailwind for pinterestDid you know that you can rank first overall in Pinterest search results even with a new blog? 

It’s true – Pinterest is the most powerful platform a new blogger can use to grow their online business quickly and efficiently!

However, it’ll be about 100 times easier with a powerful little app called Tailwind – the best Pinterest scheduler around. 

This guide to Explode Your Blog with Tailwind for Pinterest will teach you everything you need to know to get started.

Today’s Tailwind tutorial will cover: 

  • how to pin faster on Pinterest
  • what is Tailwind for Pinterest
  • how to use Tailwind
  • how to connect Pinterest to Tailwind 
  • what are Tailwind Tribes
  • how to save even more time with Board Lists
  • the benefits of Tailwind for bloggers and business owners
  • how to get a Tailwind FREE Trial
  • Tailwind pricing

I’ll also share my honest review of Tailwind and how I’ve grown my business using this app.

Spoiler alert: you need Tailwind for Pinterest and this guide will show you why! 

Disclosure: This page contains affiliate links and I may earn a commission if you use them. This comes at no additional cost to you and all recommendations are based on my experience. 

How can I pin faster on Pinterest? 

You guessed it – Tailwind! 

Tailwind is my favourite social media tool for business – I went all in on Tailwind and chose to skip blogging courses all together. 

My logic was this: you can find information for how to do basically anything online and there are a lot of really good blogs out there that will show you how!

What you can’t get for free is access to premium promotional tools for marketing like Tailwind. 

With Tailwind, some research, and practice in design, my blog exploded

Tailwind helps me pin faster on Pinterest by: 

  • letting me schedule new pins in advance
  • scheduling new pins to multiple boards at once
  • the Find Similar Content feature helps me find relevant new content to schedule
  • Weekly Highlights in Tailwind Tribes shows me top performing content to pin

I can schedule about one month’s worth of content in 20 minutes. 

How many pins should you pin a day?

Tailwind notes that their most successful members Pin between 15-25 pins per day, so I went with 20 – that means I’m scheduling about 600 pins in 20 minutes.

Yeah – that’s a lot of time I’m saving so I can focus on other important steps to grow my business!

Related: Create or Convert to a Pinterest for Business Account

screenshot of nikkislivarich pinterest profile showing how tailwind for pinterest increased monthly viewers to 1.5 million

What is Tailwind for Pinterest?

What does Tailwind app do?

Tailwind app is a marketing tool that allows bloggers and business owners to: 

  • schedule pins in advance
  • schedule multiple pins at once
  • discover new high quality content to pin
  • dive into detailed analytics – some aren’t even available on Pinterest!
  • grow your reach exponentially with Tailwind Tribes

Tailwind members get an average of 6.9x more Repins and 3.7x more followers!

Tailwind is the best Pinterest scheduler around and as an approved Pinterest partner, you’ll have peace of mind knowing that this app is 100% safe to use. 

To date, Tailwind has built a community of about 500,000 members! 

Being active on one form of social media daily is extremely challenging – never mind multiple platforms!

But Tailwind makes having a presence on Pinterest super easy – you’ll only need 20 minutes a month. 

There’s even ways to incorporate Tailwind for Pinterest with Instagram, Facebook, AND Twitter – welcome to social media domination, friends! 

How does Tailwind work? 

Tailwind app does all of the following: 

  • schedule Pinterest pins
  • pins at the best times to post on Pinterest
  • repeats content at an interval of your choice
  • discovers related content you can share
  • connects you to a Tribes community of over 500,000 members

Here’s a FREE month of Tailwind to get you started! 

How do I connect Pinterest to Tailwind? 

Tailwind is an approved Pinterest Marketing Developer Partner, so there’s no need to enter login details. 

Simply, click to start your Tailwind Free Trial.

Select Sign up with Pinterest and you’ll see a window that looks like this in Pinterest.

show how to connect pinterest to tailwind - just click give access

Click Give access to complete your setup.

Now, just follow Tailwind’s prompts and enter some basic information like your name, a password, and what is it you do (i.e. blogger, eCommerce, Service Provider, etc). 

Tailwind will then offer you the Tailwind Browser Extension for the browser you’re currently using – I highly recommend installing this now! It’s a really useful tool!

Now that you’ve filled in your details and installed the browser extension, it’s time for a quick Pin scheduling tutorial. 

screenshot of tailwind for pinterest scheduler browser extension tutorial window

Pin the Demo Pin (don’t worry, it won’t actually be pinned to your account!) and you’re ready to start using the Tailwind app.

How to Use Tailwind for Pinterest

I like to use Tailwind for three different things: 

  1. as a Pinterest pin scheduler
  2. sharing my newest pins to Tailwind Tribes
  3. to review my Tailwind analytics

1. Pinterest pin scheduler

There are three different ways to schedule Pins with Tailwind. 

  1. schedule from Pinterest
  2. schedule pins from your website
  3. upload them to Tailwind

To schedule pins from Pinterest or your website, you’ll need to have the Tailwind browser extension we discussed earlier. 

Pinning with Tailwind browser extension

From Pinterest or your website, hover over a pinnable image you’d like to schedule. 

See the little blue Tailwind icon? Click on it to schedule your pin.

screenshot of tailwind browser extension on pinterest pin to schedule with tailwind

A new browser window will pop up displaying the pin you selected. 

screenshot of pinterest pin to schedule shown in tailwind app

Want to revise your description or add a few different hashtags? Now’s your chance. 

Once you’re happy with your pin, enter up to 10 boards you’d like to add this pin to in the field that reads Type a Board Name

Click Use Interval to schedule pins so there’s space between them. 

Experimenting with spacing out your pins anywhere from 5 days and up to reach different audiences – you can even be as specific as a number of days plus some hours (Pinterest users around the world are active at different times of the day after all)!

Pro Tip: Pinterest best practices recommend scheduling your pins to only 10 or fewer most relevant boards – pinning to too many boards can reduce your pin’s potential reach and effectiveness! 

screenshot of tailwind set interval button with suggested 5 day interval shown

Scheduling pins in Tailwind

This is my preferred method – I find it the most effective way to schedule Pinterest pins.

It gives your pins a chance to gain traction before you’ve even pinned the new graphic yourself. 

From the Tailwind dashboard, click Publisher

Select Drafts.

Click and drag a pin from your desktop into Tailwind app until you see the green icon appear and the Drop Files below to Upload notification

screenshot of best pinterest scheduler tailwind's drafts page with pins and schedule shown

Change your Pin Source URL to automatically generate your Pin Title.

Now, write a description for your pin in the Enter a Description field.

Enter up to 10 Boards in the Type a Board Name field.

screenshot of sample pin show in tailwind pinterest planner drafts window

Select Set Interval to set an interval of your choice. 

Click Schedule.

Pro Tip: Pins you upload to Drafts will remain there. So, if you’re like me and prefer to devote one day a week to pin creation, you can upload them to Tailwind as you go and schedule them at a later time. 

Your Schedule Tab

In the Drafts and Scheduled sections of your Publisher menu, you’ll see a window to the right that reads Your Schedule.

If you want to adjust the order of your pins, just move them to a different time slot and it will update your pin schedule!

Wondering what that blue All Clear heart is all about? 

This is Tailwind letting you know that your pinning frequency follows Pinterest best practice guidelines.

No need to worry about spamming or having your account flagged for something silly!

screenshot of tailwind pinterest planner your schedule menu

2. What are Tailwind Tribes?

Tailwind Tribes are groups composed of like-minded content creators who share one another’s pins – Tribes are an incredibly effective way to grow your reach on Pinterest and network with other business owners in your niche. 

As a general rule, Tribes usually encourage sharing one pin created by someone else for every one pin that you submit – this ensures that members receive exposure in front of one another’s audiences.

Tribes are usually built around a common category (like food and drink or kids, parenting, etc.).

Instead of utilizing the power of Pinterest SEO alone, Tailwind Tribes give you access to a massive influential community of business owners and bloggers alike. 

Meaning when they share your content, their viewers see your content too! That means up to millions of additional views, saves, and clicks to your website. 

Here are the results from one of my tribes – we’ll translate what all of this means now. 

screenshot of nikki blogs tribe results from tailwind

What is a Re-Share? 

A Re-Share is the number of times your Tailwind Tribemates have shared your content. 

This tells you how many times people have scheduled and published your content in that tribe. 

Looking above, Tribe Overview tells us that this Tailwind Tribe has generated 11.3k Re-Shares and my content has bee Re-Shared 515 times by Tribe members. 

What is a Repin? 

A Repin indicates how many times your Tribemates’ followers have re-shared your content. 

For me, this is the most critical indicator of a good tribe!

A ton of Repins indicates that your content is resonating with your Tribemates’ audience and therefore helping you grow your audience!

So, looking above, we can see that this tribe has generated 6.7k Repins and my content has received 4.4k Repins – amazing!

3. Tailwind Analytics

Tailwind offers an in-depth look into Pinterest insights and analytics – some of them aren’t even available on Pinterest!

These include: 

  • Profile Performance
  • Board Insights
  • Pin Inspector
  • Website Insights
  • Top Pins
  • Organic Activity
  • Referral Traffic

Tailwind also offers Tribes Insights.

Profile Performance

Track your Pinterest profile’s progress for the past 7, 14, or 30 Days, This Month, Last Month, or another Custom Range.

screenshot of tailwind profile performance insights menu

Board Insights

Tailwind analyzes your Pinterest boards and will show you which are performing best. 

From the Tailwind dashboard, click Insights and choose Board Insights.

Now, have a look at some more details about your Pinterest boards. Note the: 

  • Number of Pins per board
  • Number of Followers per board
  • Number of Repins per board
  • Virality Score – repins per pin
  • Engagement Score – repins per follower per pin

By default, Tailind displays your boards according to Virality – your best boards will be shown at the top and your least successful boards will be shown at the bottom!

Aiming for a Virality Score of just 0.50 was my target as a new blogger – that’s one repin for every two pins, modest but manageable.

Have a board that’s not performing up to your expectations? Consider doing the following: 

  • Archive it – the board will disappear from your profile but you’ll hang its followers. Deleting a board removes its followers.
  • Change your Board Name – use Pinterest SEO strategies to improve your visibility
  • Revise your Board Description – again, using Pinterest SEO principles

If the board no longer matches with the majority of content you produce, consider archiving it. If you still think there’s hope for the board, think about making some revisions!

screenshot of tailwind pinterest analytics tool boards insights feature

Pin Inspector

See which of your pins are performing according to the number of Repins it’s achieved. 

Pin Inspector also allows you to: 

  • Re-Schedule pins
  • Add to Tribes
  • Add to SmartLoop
  • Find Similar Content
screenshot of tailwind pin inspector menu

Website Insights

See your website’s Trending Images, Pins, Pinners, and Potential Impressions for a specific date range.

screenshot of tailwind website insights analytics menu

Top Pins

Compare your best pins for the Last 7, 14, or 30 Days to see which ones are generating the most Impressions, Closeups, Saves, and Clicks.

Your Save Rate and Click Rate are also broken down here.

Organic Activity

View the Latest Pins saved from your website – displayed from most recent on. 

Referral Traffic

Displays your Pinterest ROI (Return of Investment) for a specific date range.

Tribes Insights

To see which Tribes your pins are performing best in, click the Tribes tab in the Tailwind dashboard. 

Now, click Insights near the top of the screen. 

You’ll see an overview of:  

  • how many pins you’ve submitted to Tailwind
  • how many re-shares you’ve received
  • how many repins you’ve received
  • the reach your pins have achieved

Below this is your Tribes Activity

View Your Results, Total Tribe Results, and Your contributions to see which Tribes are working for you.

Observe Your Results for: 

  • pins submitted
  • re-shares received
  • virality
  • reach received

Now, compare this with the Total Tribe Results to see if your content is working in a specific Tribe.

There’s a few different things you might discover from this: 

  1. your content is a great fit for the Tribe
  2. your content is not resonating with Tribe members
  3. the Tribe lacks activity

If you discover either number 2 or 3, it might be worth considering leaving that tribe and joining a different one. 

Use Tribe Highlights to make your decision.

Tribe Highlights

Scrolling down past Tribes Activity will show you Tribe Highlights.

You’ll see: 

  • Tailwind Tribes names
  • Your best Pins this week
  • Most shared pins in this tribe this week
  • Your top supporters this week
  • Tribemates with the most re-shares this week

Pay attention to the most shared pins and Tribemates with the most re-shares – this gives you an idea if there’s a good amount of activity in your Tribe.

screenshot showing nikki blogs performance in tailwind tribes insights feature

Now, head back to the Tribes menu from the Tailwind dashboard. 

Do some more investigating – check to see if there’s a Weekly Highlights button that appears in your Tribe. 

It’ll be shown just above the top pins on your screen and looks like this. 

screenshot of weekly highlights menu shown in tailwind tribes

See it? Awesome! 

Clicking this will show you: 

  • Top Re-Sharers of the Week
  • Most Re-Shared Pins of the Week for each week that they exist

Scroll down to check how often Weekly Highlights exist and observe the number of times each pin has been scheduled. 

The more frequent and more pins, the better! That means this Tribe has a lot of activity. 

Landing yourself in the Top Re-Sharers of the Week also gives your profile a spotlight – Tailwind will reward you for being such a good Tribemate by showing people your content! 

screenshot of tailwind top re-sharers of the week section

How to Save 10x Your Time with Board Lists

Yes, you can actually save even more time with Tailwind using the trick below.

Create Board Lists

This is a great time-saving hack for scheduling your own pins and pins from Tribes!

From the Tailwind dashboard, click on Publisher and then Board Lists.

In the Your Board Lists menu, click on Click to add a list

Click the pencil icon next to New Board list and give your new group a name – naming them according to niche will make scheduling pins way easier. 

screenshot of tailwind board lists board example

Now, the next time you go to schedule pins from your Drafts or in Tribes, you’ll your Board Lists appear like this.

screenshot of tailwind app board lists selection feature

Select the one where this pin works best and ta-da! You’ve just scheduled your fresh pin to 10 different boards. 

screenshot of taiwind pinterest scheduler board lists selection showing 10 new boards to schedule to

Select Use Interval, choose your Min Time Between Each Pin, and Set Interval.

Click Schedule and you’re good to go!

What is the benefit of Tailwind for bloggers and business owners? 

Besides time – and a whole lot of it – Tailwind can explode your business by helping you: 

  • maintain a consistent daily presence on Pinterest throughout the day
  • pin at the best times to post on Pinterest
  • set intervals to space out pins so your followers see more content variation
  • see content related to your niche with the Find Similar Content feature
  • connects you to a huge community of Tailwind members who can share your content

If you were to invest in just one social media tool for business, I’d make it Tailwind – I say this as someone who’s done exactly that!

screenshot of nikki bogs statistics on tailwind for pinterest scheduler

Get a Tailwind FREE Trial

You can schedule up to 100 pins on Pinterest when you sign up with my link. 

You’ll get to try all of Tailwind’s features for free, no credit card required!

Start Free Tailwind Trial

Tailwind Pricing

Is Tailwind worth the money?

From personal experience – absolutely!

Tailwind is a steal for $15 a month!

You only need to consider how much time you spend pinning every month to realize what a game changer it is. 

Want to know how much your time is worth? 

Visit Screen Time on your iPhone or Mac to find out how much time you’re spending on Pinterest!

Go back to a day where you spent time pinning and multiply that number by 30 (the average days in a month).

If your result is in minutes, divide it by 60 (minutes in an hour) to calculate the number of hours you’re putting in.

Now, divide the number of hours you’re putting into Pinterest by $15 a month.

For example, 10 hours a month pinning on Pinterest means that: 

[(20 minutes a day x 30 days a month)/60 minutes]/$15 = 67 cents an hour

Yeah – my time is worth a lot more than 67 cents an hour too!

How much is Tailwind monthly?

Tailwind offers a few different plans and bundle options – bloggers and business owners should get the Plus plan

Tailwind Plus plan:

For $15 a month, the Tailwind Plus Plan features: 

  • Smart Pin Scheduling
  • Measure Pin Success Measurements
  • Schedule 400 Pins a Month
  • Unlimited Pin Scheduling
  • Basic Profile & Board Metrics
  • Basic Website Insights
  • 30-Day History Archive
  • Multi-Account Capability
  • 1 Account Included
  • 5 Tailwind Tribe Memberships
  • 30 Monthly Tribe Submissions
  • 250 Active SmartLoop Posts

If you pay annually, you’ll save 33% off and pay just $119.88 a year (which works out to $9.99 a month).

PowerUps are also available for the Plus plan. 

These include: 

Tribes Pro – $7.49/mo

  • 10 Tribe Memberships
  • 80 Tribe Submissions/mo
  •  

Tribes Max – $14.99/mo

  • Unlimited Tribe Memberships
  • 200 Tribe Submissions/mo
    •  

TribesUnlimited – $44.99/mo

  • Unlimited Tribe Memberships
  • Unlimited Tribe Submissions/mo
  •  

If you have the budget for it, I highly recommend getting the Tribes Pro PowerUp – you can make almost 3x the impact with 80 Tribe Submissions a month to 10 Tribes. 

Different Tribes get you in front of different audiences! 

5 hand drawn black hearts as a banner

Tailwind app turned my blog into a business – and it can do the same for you! 

Every month, Tailwind: 

  • saves me hours of time finding and scheduling new high quality content
  • shows me what parts of my Pinterest strategy are working and which ones need improvement
  • helps me grow my Pinterest reach by putting my content in front of new viewers

How will Tailwind help your business grow? 

text reads nikki xo in pink font

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