There is nothing more beautiful on Instagram than a clean and cohesive feed! While individual photos can be gorgeous on their own, creating a feed that flows nicely is what separates the most successful Instagrammers from the rest. Most of (if not all of) my favourite accounts have just a few things in common and by applying what I’ve learned from these experts, I’ve managed to improve my own following tenfold and can’t wait to share these tips with you! So, let’s dive right in!
(1) Take All of Your Photos Around the Same Time of Day
This can definitely be a challenge, especially for us moms! Nap times, teething, and all sorts of other obstacles can make for exhausting days and leave you seriously lacking motivation sometimes. But on the good days, try and shoot from around 12-6pm for the most consistent lighting. Open up those curtains and roll up those blinds to let it all in! There is nothing like natural light and no amount of exposure can make up for the beauty of real daylight. If the weather is friendly, get outside and go to the park or use that white garage door to your advantage 😉
Also keep in mind that sometimes your favourite shots are taken in the least favourable lighting and location. Save these special photos for Instagram stories! In my own experience, I’ve found that Instagram stories can be a great way to promote your account too. Tag your location (or the “big city” in your region if you’re at home – for me, this is Vancouver, BC) and use relevant hashtags to get your stories seen by more users.
(2) Edit All of Your Photos the Same Way
This one is huge and something I have only recently come to see the enormous value of! By using apps like Snapseed (FREE on the App Store!) and VSCO ($26.49 CA a year, at the current exchange rate), I have improved my Instagram game dramatically! I use Snapseed to brighten my photos, increase the saturation and ambiance (to keep skintones looking natural after applying my VSCO filter) as well as the contrast and highlights. I also use it to lower shadows just a touch and then move on to the Selective Tools feature to make my whites even whiter! I’ll write a post on my editing process with Snapseed in the near future.
VSCO is a different beast! This app has dozens of incredible filters that can be applied from a scale of 0.1 to 12.0 as well as numerous different editing options (including Exposure, Contrast, Sharpen, etc). Personally though, I use it solely for the filter options and make sure to apply the same presets to EVERY. SINGLE. PHOTO. Game Changer! Just watch as your feed goes from blah to beautiful in only 9 posts!
(3) Use the Preview App
This is one of my favourite App Store finds! The Preview app allows you to upload any potential photos that you’re thinking of posting on Instagram into the platform to see how they look with your current feed! By simply logging into your Instagram account through the app, you’ll be able to get an overview of how your feed looks and how you should arrange future posts for the most ideal look to your feed.
For $105.99 US a year (or $10.49 monthly), you can also go Pro to unlock filter packs, detailed analytics, hashtag analytics, and a repost option (I used Pro for a couple of months for the filters before I discovered VSCO and while I LOVED the white options it offered, I just prefer the versatility of VSCO). Preview also offers a Premium plan that costs $199.99 US a year (or $19.99 monthly) and allows users to login with multiple accounts from multiple devices in addition to including a Backup and Team feature.
(4) Rotate Your Photo Type
Have a Content Plan! Stick to four or five photo types and rotate between them. For example, (1) Kids, (2) Flatlay, (3) Mom and Babes, (4) Home Decor. Sticking to a theme and certain arrangement not only helps clean up your feed though, it can also actually help you plan and create content. Since I’ve established an order for my Instagram posts, I’ve found myself looking for things to photograph for flatlays and home decor while my little one takes her naps! It’s also makes posting regularly a breeze if you’ve accumulated plenty of gorgeous material.
It’s easy to lose track and forget to do Instagram posts from time to time! I’ve been MIA from Instagram for up to three weeks in the past and realistically, should be posting at least twice a week at minimum to keep up my stats. These sporadic Insta-breaks are a serious no-no if you’re looking to maintain followers and work with brands for sponsored posts! People like consistency and if you’re looking to create a brand or name for yourself, this can be the key to success.
(5) Only Post Your Best Photos
Reflecting on Disney’s Bambi for inspiration, if you don’t have top quality material to post, don’t post nothing at all! There isn’t anything worse than a grainy cell phone photo to ruin a gorgeous, white, consistent Instagram feed! Not only will you surprise your followers by not adhering to the high standards you’ve built for yourself, you may actually lose several in the process. Your fan base is yours for a reason! Be consistent and show them what they love so you can continue to engage and grow every day.
– – – Hope these tips for maintaining a gorgeous white Instagram feed have inspired you to reach even higher and to achieve your Instagram goals! Love hearing your success stories and as always, thanks for reading!