The Best Time to Post on Instagram Today
It takes a little bit of research to figure out your followers patterns using the Instagram Live tool – I’ve been watching mine for about a week and noticed spikes of activity at 11am and 5:30pm PT.
Comparing to the regional analytics we talked about above, this makes sense for me.
Since my followers are predominantly based in the United States and Canada – and share time zones throughout the countries – these times indicate a presence of both East Coast and West Coast followers.
My West Coast followers are probably breaking for lunch or finishing their workdays while my East Coast followers are wrapping up work or scrolling on their phones before bed!
Knowing your followers makes all the difference when it comes to posting on Instagram.
What to do After Your Post on Instagram
After posting on Instagram, engagement is crucial!
I like to scroll through my Instagram home feed and start interacting with all of the content I see – that means liking, commenting, and sometimes, saving!
Spend 5 to 10 minutes interacting with your home feed then, click on the magnifying glass icon to visit the Search page.
Browse a couple of your favorite hashtags and again, like, comment, and save posts from the Recent and Top categories. Do this for between 5 to 10 minutes.