So, you’ve mastered the art of the Instagram Post! Yes, you’re now getting a consistent couple of hundred or even thousands of likes on your photos. You’ve even got several thousand followers behind you. You’ve made it! But oh wait… now there’s Instagram Stories!
You might be thinking, what’s that? Or, why am I not getting as many views here as I do on my regular posts? And I am here to help point you in the right direction after testing each of the following 6 Super Easy & Effective Ways to Get More Instagram Story Views!
After implementing each of the following 6 strategies, I saw an increase of over 400% in my Instagram Story views! Are you ready to start growing your view count too?
Yes, let’s do it!
(1) Tag Your Location
Tagging locations in your Instagram Stories is a great way to increase local exposure.
Whether you’re at home or out and about, you should also ALWAYS tag a location in your stories. For example, while I live just outside of Vancouver, BC, I consciously tag this metropolis when I am at home as the potential for a higher view count far exceeds that of my suburb.
If you’re on location, assess the popularity of the spot you’re visiting and make the call as to whether or not you should tag this specific destination or something more general (again, like the city of region).
Have fun and experiment to see what works for you! Also, pro tip: if you want to hide the location tags in your stories, change the colour scheme to grey and white and then minimize it as much as you can before hiding it somewhere on the page (preferably a white area so your little spec blends in flawlessly). Boom!
(2) Use Hashtags
I am a HUGE advocate of hashtags! If it wasn’t for capitalizing on these little gems, I would have never achieved the kind of success I have on Instagram (in such a competitive field, why not use everything you can to make yourself discoverable to potential new followers and customers).
I’m personally of the thought that you should MAXIMIZE on your hashtags! That’s right, use ALL 30 that you are allowed. But wait, don’t get squeamish! It’s not going to look tacky if you do it the right way!
Remember how we minimized our location tag to make it blend in with our story and become essentially invisible? You can do the exact same thing with your hashtags!
Keep a set (or four!) of 30 hashtags you love using (or as many as you are comfortable with) in your phone’s notes section and then copy and paste it into a text box in your new Instagram Story. Once you’re happy with the tags you’ve chosen, again, pinch the corner of that “tags box” and minimize that bad boy as much as you can.
Find some white space, put your little white dot in there, and you’re tagged and ready to share!
(3) Strive for an 80/20 Rule
What’s your Instagram page about? Motherhood? Travel? Food? A combination of these things? What do you normally post about on your main feed? Make sure you try and stick to this theme here too.
While I am a huge believer in sharing content that’s not high quality enough to go onto your main feed in your Instagram stories, try sticking to an 80/20 rule for content related to vs. unrelated to your account.
I’ve personally found that when I shared predominantly basic daily life happenings (i.e. we got a new washer and dryer after our old one broke, YAY, and I may have just overshared my joy), my story views will suffer later on that week (although family and friends are always supportive, right?). I ‘m not a Kardashian or youtube celebrity, after all!
Chances are, people are following my Instagram account because they like my style of photography, image curation, or found me here on the blog first.
I’m also equally uninterested in the daily lives of others (it might sound harsh, but I would much rather be learning something new that could help me grow my business or improve my life quality)! As I mentioned in my last article about The 23 Best Places to Find FREE Bright & Feminine Stock Photos, you only have 24 hours or 1440 minutes in a day! Make them count (Check out How to Get Organized Like a Mom Boss for time management tips and organization ideas)! And while you’re at it, note that everyone else is in the same boat.
People naturally want to learn and be inspired. They are constantly looking for ways to improve themselves or, in the case of brands, new things to fall in love with.
Give the people what they want and as a general rule of thumb, try and post 4 educational stories per 1 personal story. Your Instagram Story Views will thank you for it!
(4) Run Polls Semi-Often
People naturally LOVE to give their opinion on things and even the ones who don’t follow you on Instagram will be curious about that new question story that just popped up in their hashtag or location pages.
Ask for input on your newest blog post or on your Instagram feed. Ask a general question related to an upcoming holiday or new product release (perfect for beauty bloggers or reviewers).
The options are endless and you can never go wrong with trying to engage your current and potential new followers!
(5) Spread Out Your Posts
Instead of posting 10 new stories back to back, try sharing once per hour, for instance, to better distribute your content.
The odds of your followers catching a glimpse of your icon in their new stories bar will be much higher if you post at different times throughout the day. Think about it! If you post 10 new stories at 11am, only those who are active on Instagram at that time will see the great new content you’re sharing.
Have a look at the time stamps on the last Instagram Stories of the others you follow that are showing up first in your newsfeed right now; usually within the last couple of hours, right? Instagram arranges these stories as a combination of those you view most often as well as most recently posted. This is where you have an opportunity to attract others to view yours!
Instead of focusing all of your efforts into banging out many new Instagram Story posts as you can at one time, set a reminder in your phone if it helps you, and spread out those stories.
(6) Post Daily
We’ll finish with an important reminder here!
In order to stay relevant, you want to stay on people’s minds so, don’t go full ghost mode for days or weeks at a time! Even one update, a funny meme, or inspirational quote is enough to keep you fresh in your audience’s thoughts.
Pro tip: searching other accounts you love on Instagram or Pinterest and screenshoting some fabulous posts that made you laugh or moved you is a great way to build your “filler” content arsenal! Write something clever, and then credit and tag the rightful owner before sharing it in your stories! Who knows, maybe you’ll even get a shoutout in their stories too!
So, there it is! Six of the most simple yet powerful ways you can boost your Instagram Story views! What was your favourite tip? Let me know how you did after a week of implementing these ideas in the comments below 🙂