Thinking about starting a blog? Already have one but feeling a lack of motivation? Or do you just want to see what others out there are up to?
Whatever the reason, I’m glad you’ve decided to check out my 5 Golden Rules of Blogging!
By implementing this set of strategies, I experienced an explosion in my blog traffic (an increase of over 868% in my page views, yaas!) and feel more motivated than ever to keep on creating content.
I’m happier, releasing content more frequently, and am truly enjoying the entire process of blogging, from start to finish.
Use the following list of tips to spark that flame and take your blog to the next level!
(1) You Get Back What You Put In
Whether it be time or money, this is possibly the most important rule of all!
A lot of bloggers I know have quit because they haven’t monetized enough or as quickly as they had hoped.
In my case, I had a number of family members continue to ask me, “How many hours have you put in?” or “It costs you that much to run your website?”
However, what these people don’t understand is that a blog, like any startup business, takes time to grow. You need product and you need to promote! So, consider your blog posts your inventory!
Finding hosting takes time. Arranging that hosting and getting a domain costs money. Setting up your website takes more time.
Creating content including writing posts and taking your own photos (if you choose to do so) also takes time. The list doesn’t end! If blogging were as easy as paying for a website and watching the money roll in, I’m pretty sure everyone would be doing it!
Plan of Action: Commit to your blog and work on it every single day.
When I first started blogging three years ago, I had a newborn baby and many other accompanying responsibilities. I thought it was difficult to put time and effort into my blog and didn’t know what to write about!
I now have an active toddler and looking back at the newborn phase, though overwhelming for a brand new parent, I could have planned my days much more efficiently as far as keeping up my blog.
Experience, right? Haha!
Try doing the following every single day:
- A five-minute content brainstorming session – think of new ideas for your site or social media; write everything down in the notes section of your mobile device or in a book of ideas
- Planning all blogging tasks in an agenda – rather than having no idea where to start when you sit down to work, planning in advance helps you get focused immediately
- Accomplishing one thing for your blog whenever you can squeeze it in – it could be something as simple as changing your feature images on one or more posts
(2) Be Real, Be Unique, Be YOU
If you want to create a loyal fan base, the first thing you’ll want to do is find your own voice.
There are a TON of blogs out there! But what separates you from them? What makes YOU special? Invite people to see this!
Are you wicked talented at DIY-ing to the point of being a MacGyver? Do you up-cycle like it’s nobody’s business? Are you a raw vegan chef with a knack for creative displays and presentation? Show us!
Everyone has a story. Use your blog to start sharing yours!
Plan of Action: Create and promote your content in an original way.
Write compelling titles and meta-descriptions in your own voice. Create beautiful pins or Instagram stories to accompany and showcase your work.
Capture the essence that is you.
(3) Never Stop Learning
Just like ever-developing Social Media platforms (think back to when Instagram Stories and Instagram TV were introduced), keeping up with trends is incredibly important.
But while you’re learning what’s new, why not perfect some skills you’ve already been working on? Improve your knowledge of Affiliate Marketing and SEO! Investigate and signup for some more Blogger or Influencer Marketing Platforms.
Love photography and photo editing? Check out what other bloggers are doing! Do you do predominantly all of your work on your phone with Snapseed and VSCO? Compare Lightroom and Photoshop and see if photo editing on your laptop could improve your image game!
Plan of Action: Once a week, or as much as you’d like to, sit down at your laptop and take an hour to see what’s new in your field.
Discover what’s trending or if there’s a lack of information regarding it and be a pioneer in your field!
(4) Be Consistent
I used to be so guilty of this one and quite honestly, this had the most impact in exploding my page views in that one short month!
It’s so easy to get caught up in life and on various social media platforms but if you want to make it as a blogger, you need to blog!
There is no easy way out or trick. Creating exciting and unique content is part of the job!
Aiming for at least one new post a week is a good starting point because chances are, your email subscribers want to hear from you! That’s why they signed up for your mailing list in the first place, right?
Using an agenda and writing a schedule is an excellent starting point. There are even planners just for blogging available!
If you’re like me and have a busy family life with kids, using a generic planner with detailed overviews for each day of the week might be more realistic. Use that planner to see where you have time and devote one or two days of the week to blogging! Maybe 2 hours during your little one’s naps or after he or she goes to bed could work.
Those who plan ahead plan to succeed.
Plan of Action: Release a minimum of one new blog post a week!
Google and Pinterest have this in common; they favour blogs that frequently release new content.
While creating new pins for old posts is common practice and an effective means of driving traffic to your blog, you’ll make even more of an impact and receive the most favourable results when you create content frequently.
(5) Perfection is Overrated
I’ll never forget how mortified my husband was the first time he watched me write an email. I have a tendency to overanalyze just about everything!
Choice of words, how my tone may be perceived, etc. And though you may be thinking that being this detail-oriented is actually somewhat of positive characteristic, over-editing your work can result in stress, fatigue, and a future lack of enthusiasm for your projects.
Knowing when enough is a enough is an acquired skill and a part of our self-control that needs to be worked on regularly.
The ability to cut down the time it takes to complete a simple task such as writing an email from one hour to 20 minutes, for instance, can be the difference between responding to one or three potential sponsored posts! Especially important if you, as I do, have a limited amount of time to devote to your blog.
Plan of Action: Don’t sweat over the small stuff!
You don’t have to be perfect to release an awesome and helpful article.
But remember, there will always be critics. Take everything they say with a grain of salt but if there’s room for improvement, consider making a change.
As long as you are progressing in your blog and business plan, you’re doing great and are on your way to amazing things!
So, there you have it, the Five Golden Rules of Blogging.
In summary, I grew my blog page views by 858% in one month doing the following things:
- Treating my blog like the full-time job it is today
- Using my inner voice to write posts with emotion
- Staying up to date on new information and pioneering content related to my niche
- Producing at least one new piece of content a week
- Ditching the urge to be perfect and increasing my productivity
Let me know how implementing this set of strategies helped improve your blogging experience. Do you have any Golden Rules of your own? I’d love to hear from you in the comments below!
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