It’s time to start thinking about Pinterest as a less of an ideas tool and more of a search engine!
When I first signed up for Pinterest, it was because I was looking for ideas and DIY decor for my wedding. Little did I know how powerful this incredible social media platform would be for my blogging business!
Only after a few dozen searches for “How to Start a Mommy Blog” and an “Aha” moment did I realize that, oh my Goodness!
I should be promoting my blog on Pinterest as well!
Disclaimer: This post contains affiliate links and, should you choose to make a purchase using one of them, I could receive a commission at no additional cost to you.
How does Pinterest Compare to other marketing strategies
I get more page views and subscribers from Pinterest than any other social media platform.
This includes Instagram, Facebook, and Twitter combined!
I’m also gaining about 61 new followers a week since I’ve started focusing on this social media platform more than all of the rest!
This is without following new accounts (I’ve actually started removing people I was following to focus on those related to my niche and only the ones I am truly interested in), having joined just one Pinterest Group Board, and without participating in Facebook groups for engagement!
I’ve been using a combination of Manual Pinning and Tailwind as my strategy going forward into the New Year and so far, it’s really paid off!
If you haven’t started your blog or a website for your business yet, check out my step by step guide on How I Started A Money Making Blog From Day One to get yours up and running in less than 20 minutes!
And when you’re ready to write your first blog post (or several!), head over to 60 Awesome Ideas For Blog Post Your Audience Will Actually Read to explode your blog traffic!
Why Switch to a Pinterest Business Profile?
The most valuable reason of all to switch to a Pinterest Business account is for access to Pinterest Analytics! Just like Instagram does for your posts, you can see exactly how each individual pin is performing! This gives you incredible knowledge on whether or not you should then update your pin or create a more interesting one to bring in more traffic to that particular post. Here’s an example of a pin I created yesterday night!
If you are interested in promoting your content through paid advertising, this is also possible with a Pinterest Business account and the cost can be manageable, depending on your budget!
To start promoting one of your pins, go to your Profile and then click Boards. Highlight the pin you’d like to Promote and then click the corresponding red button in the top right hand corner of that pin.
Once there, you’ll see the Create a traffic campaign screen like the one shown below. Enter your Daily budget and select your desired Campaign duration.
Now, click on the blank field under Target audience to fill in desired search terms relevant to the pin you will promote. I chose Blogging for Beginners for this one as it’s the top result related to my niche when you search the word “Blogging” in Pinterest. Always, ALWAYS search keywords in Pinterest to see what’s trending and optimize your visibility!
If you use more highly searched terms, in this instance, simply the word “Blog“, you’ll have to pay an additional cost per click! Vary your keywords, keep them related to your niche, and try to keep the cost low per click to obtain the best value for your traffic campaign.
I’ve personally found that the more generic the keyword, the more impressions. But clicks are an entirely different story! And what’s the point of advertising if you’re not driving traffic to your blog or sales to your business? A pretty picture that gets saved is just that!
Now let’s get to it and setup that Business Profile so we can start driving traffic to your site!
How To Setup A Business Profile on Pinterest
There are two different means of creating a business profile on Pinterest. You can either (1) Create a new business profile or (2) Convert a personal profile to a business profile.
(1) Create a New Pinterest Business Profile
1. If you are logged into your personal profile, click logout first in order to create your new account.
2. From this new screen, move your cursor to the top right hand corner and click Sign Up or visit pinterest.com/business/create/
3. Choose Create a business account.
4. Enter your Email Address
5. Enter a Password
6. Click Create account
6. Select your Language and Country and then hit Next
7. Enter Your Business Name into the Give your business profile a name field
8. Choose the Type of Business you manage by clicking on the corresponding title from the Tell us about your business field
9. Enter your Website Address into the Add your website
10. Claim your Instagram, Etsy Store, or YouTube Channel by connecting them to your new Pinterest business account
11. Decide on if you will run ads for your new Pinterest business account.
If you chose yes, you’ll see the screen below next.
If you don’t know you’re monthly budget yet, save this for another time or click the Not sure option to leave your contact information and have someone from Pinterest get back to you to discuss your options!
Simply enter your callback details in the fields below if you’d like someone from Pinterest to contact you and discuss your advertising options.
12. Choose at least 1 topic related to your business from the available categories below. You can unfollow this topic later on, if you like.
13. Welcome to your new Pinterest business account 🙂
Add a profile picture and you’re all done!
That’s it! Enjoy your new business profile!
(2) Convert an existing Personal Pinterest Profile to a Business Profile
1. If you are not already logged in, log in to your personal Pinterest account now.
2. Click on the three dots settings button on the top right hand side of your screen or visit pinterest.com/business/convert/
3. Click Upgrade Now
4. Confirm this is the correct Email Address you want to use to signup for your business account and hit Continue
5. Fill in your Business Name and choose a Category that best describes your business.
6. Enter your Website and click Next
7. If they were not already connected to you Personal Account, Claim your business’ social media accounts now.
8. Choose whether or not you would be interested in running a traffic campaign or decide later.
If you clicked yes, you’ll see the screen below next. If you don’t know you’re monthly budget yet, save this for another time or click the Not sure option to leave your contact information and have someone from Pinterest get back to you to discuss your options!
Simply enter the details below to arrange a callback.
Congratulations! You’ve now setup your Pinterest Business Profile and are ready to go 🙂
Have you setup your Pinterest Business Profile yet? What do you think of Pinterest Analytics? Have you run a Traffic Campaign? Would love to hear about your experience in the comments below!
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